Jeans
$220
Brand profile
about:blank
about:blank is a United Kingdom menswear label founded in 2021, anchored by a signature cropped box T-shirt and fabric-led seasonal capsules. The label prioritizes high-weight jersey, textural knits, and pared-back outerwear intended for unisex rotation.
Design-forward everyday piecesUnited KingdomJeansOuterwear
How it fits
Why this brand matters
Built through community-driven drops and editorial storytelling, about:blank channels limited, focused releases to build wardrobe cohesion rather than trend churn. Its emphasis on material choices and repeatable silhouettes makes it a practical reference for those seeking durable basics with subtle design details. Distribution mixes direct drops with select wholesale to broaden reach without adopting mass retail cadence.
Choose about:blank when you want
- Cropped box T-shirts in heavy jersey
- Textural alpaca and mohair crew and V-neck sweaters
- Tailored wide-leg and pleated trousers
Design ethos
Material-first work: dense jersey and textured wools set the tone while boxy, modular silhouettes enable unisex wear. Seasonal capsules iterate on simple forms with small, detail-led variations rather than broad collection volume.
At a glance
- Founded: 2021
- Origin: United Kingdom
- Tier: Elevated
- Aesthetic Keywords: Boxy silhouettes, Unisex, Fabric-led, Modular wardrobe, Textural knitwear
- Best Known For: Cropped box T-shirts; Alpaca and mohair knitwear; Wide-leg and pleated trousers; Quilted gilets
Sample products
Where to start
Begin with the signature cropped box T-shirt plus an alpaca crew or rib-knit sweater, paired with tailored wide-leg trousers for a complete rotation-ready outfit.
Shirts
$137
Outerwear
$832
Trousers
$220
Top categories
Where to start by category
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FAQ
Common questions about about:blank
Is about:blank unisex?
Yes, collections are presented as largely unisex, using boxy fits and relaxed proportions to suit varied body types.
How does about:blank release new product?
The brand uses limited, capsule-style drops rather than continuous seasonal lines, with occasional restocks or wholesale placements.
What materials and construction are typical?
Expect high-weight jersey for tees, alpaca and mohair for knitwear, and technical quilting or insulated fills for outerwear pieces.
What price level should I expect?
Positioned in an elevated contemporary tier, pricing sits above fast fashion basics but below traditional designer or luxury markups.
Where can I buy about:blank products?
Items are sold through the brand's direct channels and a small selection of third-party retailers and stockists.